Fearless Vampire Killers - Could We Burn, Darling?

What is its purpose?
The purpose of this music video is to advertise the band as they are the main feature of the video. A secondary purpose of this music video is to advertise the book, Militia of The Lost, also the name of album from which this song comes from, written by the singer (Laurence Beveridge) because the video plays out a scene from the book.

How do they objectify women/men?
The women of this video are objectified through making them appear an object of man's entertainment. For example, at 0:15 in the video, the women are shown to be stroking the men with feathers in an attention seeking (provocative?) fashion which marks them as there for the men's personal entertainment. This again happens at 1:56 in the video when the girls surround Drew (the bass player), stroking him in a provocative fashion which implies that the women are objects of sex. In addition, the women of this video are also marked as objects which belong to the men of this video. An example of this is at 2:36 in the video when the man known as the Cardinal in the books, possessively takes the girl (Evelyn) away as though she were an object which belonged to him, therefore giving him control over what she does and where she goes.

How are the stars objectified?
The band in this music video are shown as a group in the mastershot at 0:40, portraying them all as talented musicians due to all playing an instrument, this contrasts bands such as One Direction who are all there to look pretty and don't really play any instruments. Not only are Fearless Vampire Killers portrayed as a group but they are also portrayed as individuals through out the video because each band member has a moment of focus which shows their own individual story lines. However, Laurence (the singer) of the band is subtly portrayed as higher up that the other band members as he is the only one to really look into the camera (0:31) which causes the audience to connect with him on a different level and therefore differentiate him from the rest of the band.

How do they reflect the genre of music?
In this music video, the reflection of the genre, Theatrical Rock, is fairly obvious. For example, the theatrical aspect is portrayed through the exaggerated facial expressions of the band used to portray certain emotions which give the appearance of a dramatic theatre production. In addition, everyone in the video wears very theatrical clothing to portray an atmosphere of theatrics.
The rock aspect of the genre is shown through the dark hair and makeup each band member wears. For example, each band member has the almost stereotypical hair style of a fringe which falls in front of one eye and the dark eye make up. This shows that each band member is obviously a Goth and implies a genre of rock.

What are the elements of a successful music video?
A successful music video has various elements that lead to its success. For example, a successful music video often has a changing speed of editing which is linked to the beat of the music. An example of this is at 2:14 in the music video, when the video is edited to pulse to the sped up beat of the music video, therefore increasing the intensity of that section of the song.
In my opinion, an element of success in this music video is the clear narrative which is aided my theatrics as the audience are more engaged in the video and interested as to what is unfolding, it also gives a clear idea of what the song could be about.
Another element of success in music videos is a relevant video. For example, in this music video, the band members are dressed in a way which reflects their genre and the video tells the story of their song.