Black Veil Brides - In The End

What is its purpose?
The main purpose of this music video is to advertise the band as the video is mainly based on them. However, similar to the last video I analysed, this video also has a narrative which advertises the film, Legion of The Black by Black Veil Brides. This video differs from the last video though due to its main focus being the band.

How do they objectify women/men?
This video does not have a clear objectification of either gender, however, it could be said to be objectifying women in a way that portrays them as a stereotypical damsel in distress. An example of this is at 0:20 when Andy (the lead singer) is shown to be carrying Eve (the masked girl) away, this portrays her as in need of his help, therefore making women appear the weaker sex while making the band members seem strong and heroic.

How are the stars objectified?
In this video, the band are shown as a group throughout, never really separating from one another, this means that each member is not given their own narrative and are only seen together as a band rather than as individuals. The camera seems mainly focused on the lead singer, this paints a picture of him being higher up on the hierarchy of the band, therefore engaging the audience in him and giving the rest of the band lesser roles.

How do they reflect the genre of music?
Similar to the other music video, this video relies on Gothic make up and clothing to portray a genre of rock. This video mirrors 'Could We Burn, Darling?' through its use of stereotypical black hair over one eye and black eye make which creates a Gothic appearance in the band members. In addition, leather jackets are used to reflect a genre of rock because leather jackets are a stereotypical sign of rock style and music.
Along with this, unlike the last music video, the bands faces are kept straight, this is because this genre is just rock as opposed to theatrical rock, therefore needing more emphasis on the music and seriousness of it rather than the theatrics.

What are the elements of a successful music video?
Similar to the last video, this music video further proves that a narrative is essential to a music video's success or is at least an important part of most rock videos.
In addition, this video keeps to the successful element of speeding up or slowing down the editing to the beat of the music. An example of this is at 1:20 when the lead singers face is edited to flicker in and out of view in time to the flickering of the music, this helps in creating a clear connection between the video and the music.
A successful music video will also include a variety of different camera shots to make the video seem exciting and not create too much repetition. For example, at 0:24, a low angle arc shot is used to make the singer appear powerful and in charge of the situation, this also gives the camera the ability to move to the beat of the music as opposed to staying still.
This music video is also successful in the way that it is relevant to the video. For example, the style of the band members reflects the genre of music and a lot of the locations also succeed doing this. An example of this is the church location they shoot parts of the video in, this relates to their narrative of their video and also their band name Black Veil Brides which Andy explains; "When a Nun has her coronation, she is marrying God and they literally have a ceremony in which she wears a black veil", this shows that their band have mock relations to religion, therefore making the church more relevant.